HOSPITALITYTHE ART OF WORKWEAR WITH A FRENCH TOUCH12 LAFONT has been true to the artisan roots that have guided the company as it's grown and innovated to dress professionals since 1844. Whether it be cheesemakers, butchers, pastry chefs or head chefs, these people put their all into keeping traditional expertise alive. Fuelled by the fire for excellence, they see themselves in our values for hard work done well and choose to work with partners who understand their specific requirements. That's why LAFONT supports them in what they do with suitable, functional, technical and innovative clothing that they wear like a uniform, with pride. LAFONT is more than a business supported by a family shareholding group; it's a brand for professionals, the only one to date in France that caters for every trade and each one's unique requirements. It gives itself free rein when it comes to design and draws on its age-old experience at the company's workshops, in its birthplace of Villefranche-sur-Saône, LAFONT works closely with the professionals themselves to create functional solutions that make their lives easier and provide them with appropriate clothing. Our priority is our users, they are involved in our design process working with the in-house research and development department. We are also focused on our products' traceability and keeping our expertise regional whilst rolling out an global distribution network to take our French prowess worldwide. Our CSR value charter involves the very best quality and technical, ethical and sustainable fabrics such as linen made and woven in France and recycled polyester. The LAFONT brand was born in the artisan world; as it's grown, its humanist and family values have guided it. Our collections pay tribute to the people working in catering and hospitality, industries that share the same sense of giving your all, self-sacrifice and the highest standards. We would like to thank all the men and women who trust us to dress them. By Alexandra Avram Brand Director3 NATHAN DAVIES HEAD CHEF GARETH WARD HEAD CHEF MATT ABÉ HEAD CHEF HRISHIKESH DESAI HEAD CHEF LORNA MCNEE HEAD CHEF SIMON ROGAN HEAD CHEF OUR AMBASSADORS4 SÉBASTIEN VAUXION PASTRY CHEF NICOLAS PACIELLO PASTRY CHEF PIETER RIEDIJK HEAD CHEF GUY LASSAUSAIE HEAD CHEF HERVÉ MONS CHEESEMAKER MORGANE RAIMBAUD PASTRY CHEF Find out more about our ambassadors OUR AMBASSADORS5 BRANDON DEHAN PASTRY CHEF GLENN VIEL HEAD CHEF GEORGES BLANC HEAD CHEF PASCAL BARBOT HEAD CHEF ANTHONY BONNET HEAD CHEF NINA MÉTAYER PASTRY CHEF OUR AMBASSADORS6 LAFONT, OFFICIAL PARTNER OF THE MICHELIN GUIDE The premium workwear specialist is now the exclusive international supplier of the MICHELIN jacket. For three years, the brand will be the only firm authorised to embroider the awards and dates on the renowned jackets presented to restaurant chefs selected by the Michelin Guide. The CRISTAL jacket customised with 3 MICHELIN stars The TITANE jacket customised with 3 MICHELIN stars PARTNERSHIPS WHICH MAKE ALL THE DIFFERENCE7 LAFONT'S ROLE AS OFFICIAL SUPPLIER FOR MICHELIN GUIDE RESTAURANT TEAMS HAS SEEN IT PUT THE SPOTLIGHT BACK ON THE VALUES OF HARD WORK WELL DONE, KNOWLEDGE-SHARING AND FINE FRENCH CRAFTSMANSHIP THAT IT HAS HELD DEAR SINCE ITS FOUNDATION IN 1844. True to its artisan roots since Adolphe Lafont first invented the overshirt in Villefranche-sur-Saône, the brand has continued blazing a trail to dress professionals with style and technical features. Whether it be stonemasons, mechanics, upholsterers, cheesemakers, butchers, pastry chefs or, of course, head chefs, LAFONT enables artisans to keep their legacies alive whilst exploring new forms of expression. The brand has a deep connection with craftsmanship and has become even closer to the world of Catering and Hospitality. After launching its catering and hospitality range in 2018, Lafont has been increasing its partnerships in the sector by supporting the COET MOF, the French Confederation of Bakers and Pastry Chefs as well as the French Confederation of Butchers and the French Dessert Championship. SO WHAT COULD BE MORE NATURAL THAN JOINING FORCES WITH ANOTHER FRENCH FAMILY-RUN BUSINESS CELEBRATING EXCELLENCE? The MICHELIN Guide was founded by and named after two tyre-making brothers in 1900 and now sets the world standard for fine dining restaurants. It shares LAFONT's love of passion, expertise, determination, self-sacrifice and creativity. Essentially, craftsmanship with a French touch. The MICHELIN Guide and LAFONT have drawn on their shared values and joined forces to dress and empower the best chefs in the world. FURTHER INFORMATION ABOUT THE MICHELIN GUIDE PARTNERSHIPNext >